Corporate Branding

3

min read

Before a startup launches, I believe that CEO branding is by far* the most important thing that a founder should invest in post-raise.

If you’re interested in my thoughts on personal branding, please click here.

Once complete, the next most important job to execute is corporate branding.

‍In conjunction with a strong CEO and founder brand, a strong corporate brand helps clearly communicate your product or service to the world.

From the aesthetic, to the product, to the pricing, corporate branding and positioning is how you sell investors, customers, collaborators, and hires.

If you’re just getting to started and need to establish a new corporate brand or you simply want to supercharge or reinvigorate your existing corporate brand, here’s what you need:

A compelling logo & brand book that defines your company aesthetic.
A unique language (or vocabulary) that defines your company mission, vision, and values.
A new website to represent your product, service, or offer as clearly and creatively as possible.
A new social media strategy to help you communicate your company value and values to the world.
New media assets (across audio, video, design, and the written word) to reinforce your company mission, vision, values, and value propositions through content over time.
A trusted thought partner, to discuss corporate brand strategy with you who’s always one call, email, or text away.
A collaborator to keep you energized and excited and to ensure that you reach your full potential as a business through your brand.
A marketing and branding expert, who can share new ideas and opportunities for you as they arise.

Thankfully, that’s exactly what I do.

In just 12 weeks, I can help you completely reshape how the market, your investors, employees, customers, and hires view your brand.

At this point, as a marketing leader, I've worked on literally thousands of pieces of content across nearly every creative medium. From web design and development projects to 2D and 3D design + animation, high-end video and photo campaigns, to podcasts, newsletters, articles, merch, events, and more.

From personal branding to branding and marketing work for startups operating in education, defense, logitics, e-commerce, crypto, public policy, and more, I’ve seen and done a lot.

Beyond my prior full-time jobs, I've also launched quite a few small passion projects of my own, which helped me land those roles.

If you’d like to chat more about branding your startup, I'd love to help!

To do so, you can:

Email me at hi@colinc.xyz

or DM me on Twitter @lifeofthought

To view some of my previous work, please check out some of the links below:

Thank you for reading and I hope to chat more soon!

All the best,

Colin

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